Small Business Tips and Tricks Series

2016: A Year of Innovation

Posted on Dec 30, 2015 in Entrepreneur, San Diego Lawyer, Setting up a Small Business, Small Business, Small Business Tips and Tricks Series, Tips for Entrepreneurs | Comments Off on 2016: A Year of Innovation

2016: A Year of Innovation   Innovation is quite the buzzword these days–and with good reason. In this fast changing, digital era, creative change is constantly happening in the business world. For some, being innovative or creative in a business environment may come easily, but what if you feel like you’re more of the “put your head down and get it done” kind of person? Here’s what Jeffery Dyer, Hal Gregersen and Clayton Christensen have to say.  As a result of an extensive study of some of the most innovative entrepreneurs in recent years they share:...

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Interest Rate Changes: What an Entrepreneur Needs to Know

Posted on Dec 22, 2015 in Entrepreneur, San Diego Lawyer, Small Business, Small Business Tips and Tricks Series, Tips for Entrepreneurs | Comments Off on Interest Rate Changes: What an Entrepreneur Needs to Know

Interest Rate Changes: What an Entrepreneur Needs to Know   We’ve all seen the headlines popping up on our news feeds, in the paper and in friendly conversations. But why should I care about the Fed changing it’s key interest rate? Well, here’s a brief overview of the implications of interest rate changes on your small business. First off, the Fed’s decision to raise rates is a good sign. The Fed will only do this when it strongly believes the economy is very healthy and growing well. In fact, that’s one of the biggest reasons they raise rates. If the economy is expanding too...

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The Profit Cycle

Posted on Nov 30, 2015 in Entrepreneur, San Diego Lawyer, Setting up a Small Business, Small Business, Small Business Tips and Tricks Series, Success, Tips for Entrepreneurs | Comments Off on The Profit Cycle

The Profit Cycle As a small business owner, investing in your people can sometimes seem far away from the bottom line. In this cycle, shared by Bob Nilsen, former President of Burger King and current CEO of Cafe Rio, the payoff of investment in employee training, morale and well-being is clear. Here’s a quick summary:   1. Invest in your people, helping them become trained and happy 2. Your people will treat your customers well 3. Satisfied customers generate sales 4. Sales generate profits 5. Profits can the be reinvested into your people, your customers, sales...

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Small Business Saturday

Posted on Nov 20, 2015 in Entrepreneur, San Diego Lawyer, Small Business, Small Business Tips and Tricks Series | Comments Off on Small Business Saturday

Small Business Saturday Tips We all know the drill, it starts Thursday with the food. We stuff ourselves with turkey, stuffing, mashed potatoes, rolls, pie…the list goes on. Yum! We rest it off (or walk it off hitting the early bird sales) then hit the ground running Friday and shop ’til we drop. Black Friday is known for offering some of the best prices of the year on a variety of items. You can get everything from TVs to shoes to DVDs on sale. Then comes the somewhat lesser known festivity, Small Business Saturday. With all the big box stores setting their prices at rock bottom...

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Amazing Customer Service

Posted on Oct 31, 2015 in Entrepreneur, San Diego Lawyer, Setting up a Small Business, Small Business, Small Business Tips and Tricks Series, Tips for Entrepreneurs | Comments Off on Amazing Customer Service

Amazing Customer Service   Experience #1: After spending some time in the yard, my brother-in-law, father-in-law and I decided to head to Subway to get some lunch. My father-in-law was nice enough to foot the bill but unfortunately he’d forgotten his rewards card at home. The cashier told him not to worry and that he could get a new card, go online and merge it with the old one once we got back to the house. After 45 frustrating minutes of trying to get the two cards merged online, we gave up—I’m a tech savvy guy and I literally couldn’t figure it out. Contrast that to another...

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Mobile Marketing for Small Business

Posted on Oct 30, 2015 in Entrepreneur, San Diego Lawyer, Small Business, Small Business Tips and Tricks Series, Tips for Entrepreneurs | Comments Off on Mobile Marketing for Small Business

Mobile Marketing for Small Business Successful mobile marketing is a delicate balancing act. It is easy to set up and automate but can quickly overwhelm and turn off customers if the messages are sent too often or with the wrong type of content. A recent Bloomberg Business article noted that most cell phone owners are willing to share their personal data with merchants if they will be getting things like coupons and discounts. The article also highlighted 6 mobile marketing tips, specifically for small business owners.   1. Focus on customers. Make sure that you play into how customers...

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