Leadership Series: Vision

Posted on Apr 21, 2016 in Entrepreneur, San Diego Lawyer, Small Business, Success, Tips for Entrepreneurs | Comments Off on Leadership Series: Vision

Leadership Series: Vision


Just a few weeks after birth, a newborn baby can only see between 8 and 15 inches from his/her face; and, not until about 8 months can he/she recognize a person across the room.

Would you let someone with that type of vision drive a car? — No way. Reaction time is limited to almost nothing and it would be completely dangerous.

Likewise, visionary leadership is essential for the success–and safety–of any company. Business Dictionary defines vision well:

“An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action.” In many cases a company’s vision is summarized in a mission statement. Here are a few examples of some well-known companies’ mission statements:

  • Special Olympics: To transform communities by inspiring
    people throughout the world to open their minds, accept and
    include people with intellectual disabilities and thereby anyone who
    is perceived as different.
  • Google: To organize the world’s information and make it
    universally accessible and useful.
  • Walt Disney Co.: We create happiness by providing the finest in
    entertainment for people of all ages, everywhere.
  • Boy Scouts of America: To prepare every eligible youth in
    America to become a responsible, participating citizen and leader
    who is guided by the Scout Oath and Law.
  • Hilton Worldwide: To fill the earth with the light and warmth
    of hospitality.
  • Ikea: Affordable solutions for better living.

So, what’s your vision for your organization?

Take some time to either create, organize, refine or resurrect your company’s vision, in order to provide a clear sense of direction for you and your employees. This will help to root everyone in a common cause, and enable leadership to perceive twists, turns and obstacles in the road. And yes, see further ahead than 8 to 15 inches.

Finally, some parting wisdom from John Maxwell:

“Good leaders must communicate vision clearly, creatively, and continually. However, the vision doesn’t come alive until the leader models it.”