Leadership Series: Vision

Posted on Apr 21, 2016 in Entrepreneur, San Diego Lawyer, Small Business, Success, Tips for Entrepreneurs | Comments Off on Leadership Series: Vision

Leadership Series: Vision


Just a few weeks after birth, a newborn baby can only see between 8 and 15 inches from his/her face; and, not until about 8 months can he/she recognize a person across the room.

Would you let someone with that type of vision drive a car? — No way. Reaction time is limited to almost nothing and it would be completely dangerous.

Likewise, visionary leadership is essential for the success–and safety–of any company. Business Dictionary defines vision well:

“An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action.” In many cases a company’s vision is summarized in a mission statement. Here are a few examples of some well-known companies’ mission statements:

  • Special Olympics: To transform communities by inspiring
    people throughout the world to open their minds, accept and
    include people with intellectual disabilities and thereby anyone who
    is perceived as different.
  • Google: To organize the world’s information and make it
    universally accessible and useful.
  • Walt Disney Co.: We create happiness by providing the finest in
    entertainment for people of all ages, everywhere.
  • Boy Scouts of America: To prepare every eligible youth in
    America to become a responsible, participating citizen and leader
    who is guided by the Scout Oath and Law.
  • Hilton Worldwide: To fill the earth with the light and warmth
    of hospitality.
  • Ikea: Affordable solutions for better living.

So, what’s your vision for your organization?

Take some time to either create, organize, refine or resurrect your company’s vision, in order to provide a clear sense of direction for you and your employees. This will help to root everyone in a common cause, and enable leadership to perceive twists, turns and obstacles in the road. And yes, see further ahead than 8 to 15 inches.

Finally, some parting wisdom from John Maxwell:

“Good leaders must communicate vision clearly, creatively, and continually. However, the vision doesn’t come alive until the leader models it.”

Subscribe to our free Estate Planning Newsletter

Join our mailing list to receive the latest news and updates from our Estate Planning team.