The Big Idea Canvas
The Big Idea Canvas So you have this great idea to start a new product line, to make a new branch in the company or to start a brand new business. Well, does it have potential? That’s where the Big Idea Canvas comes in. The Big Idea Canvas is a very useful tool to analyze any new or planned changes in your business model. It will take you through five main areas to discover your idea’s potential: Pain of the Customer – Who is your customer, what is their pain and how bad do they need your remedy? Potential of the Market – Is this a big enough problem to...
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