Posts Tagged "marketing"

Analysis for Managers: Industry Analysis

Posted on Mar 31, 2017 in Small Business, Success | Comments Off on Analysis for Managers: Industry Analysis

Analysis for Managers: Industry Analysis   The next important analysis to undertake around your business is an industry analysis. This is where we look at the entire landscape of the economic branch in which your business operates. To do this we’ll use a well-known and effective tool, called the “Porter’s Five Forces,” which helps a manager to understand the current and future profitability outlook of his/her business. Figuratively and literally, each of these “forces” presses/suppresses profit margins within a given industry. So, grab some paper, a...

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Leadership Series: Storytelling

Posted on Oct 31, 2016 in Entrepreneur, Small Business, Small Business Tips and Tricks Series, Success, Tips for Entrepreneurs | Comments Off on Leadership Series: Storytelling

Leadership Series: Storytelling A key role of any leader is to inspire. A very effective way to inspire is through storytelling. Think of some of the most compelling accounts from history and how they’ve shaped us. The amazing tale of the forefathers and how they claimed the independence of the United States as the pilgrims immigrated across the ocean and began a new life. The great leadership of George Washington, Abraham Lincoln and others and their incredible histories. All of these stories engender in US citizens a spirit of values, self-reliance and independence. Now think of your...

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Leadership Series: Strategy

Posted on Oct 27, 2016 in San Diego Lawyer | Comments Off on Leadership Series: Strategy

Leadership Series: Strategy   Today we’re going to discuss a leadership topic of great importance—strategy. We’ll talk about the “What” and“Why”  of strategy and how to apply it to your life and business. But first, a quote from legendary Japanese swordsman Miyamoto Musashi: “Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.”   What is strategy? Michael D. Watkins, Chairman of Genesis Advisers, in his HBR article, Demystifying Strategy: The What, Who, How, and Why, defines...

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Content Marketing: The Rule of Thirds

Posted on Oct 26, 2015 in Entrepreneur, Small Business, Small Business Tips and Tricks Series, Tips for Entrepreneurs | Comments Off on Content Marketing: The Rule of Thirds

Content Marketing: The Rule of Thirds Competition for a customer’s time has never been higher. But at the same time, jumping into the marketing mix has never been easier. But how much do I spend? And where do I spend it? Michael Brenner, owner of NewsCred, a content marketing software company, shares his formula: the “Rule of Thirds.” We’ll break it into three steps.   First: Assign a marketing budget The amount is up to you and depends greatly on your industry…but have something! The key is to allocate a certain amount of money each month, quarter or year—depending on your budget...

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5 Things You Should Know About Social Media

Posted on Aug 27, 2015 in Entrepreneur, San Diego Lawyer, Small Business, Small Business Tips and Tricks Series, Tips for Entrepreneurs | Comments Off on 5 Things You Should Know About Social Media

5 Things You Should Know About Social Media     Everyone knows that social media has been changing the way the world works–especially in business. Marketing just ten years ago isn’t the same as it is today. Here’s a few quick tips from Entrepreneur columnist, John Rampton, that will help educate your business’ social media decisions.   1. Facebook is moving towards an older demographic Rampton shares the following on Facebook users: “According to an infographic produced by Adweek using data from eMarketer detailing the demographic trends in social media for 2016,...

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