Content Marketing: The Rule of Thirds
Content Marketing: The Rule of Thirds Competition for a customer’s time has never been higher. But at the same time, jumping into the marketing mix has never been easier. But how much do I spend? And where do I spend it? Michael Brenner, owner of NewsCred, a content marketing software company, shares his formula: the “Rule of Thirds.” We’ll break it into three steps. First: Assign a marketing budget The amount is up to you and depends greatly on your industry…but have something! The key is to allocate a certain amount of money each month, quarter or year—depending on your budget...
Read MoreMarket Disruption and How to Confront It
Market Disruption and How to Confront It So you’ve owned your business for five, ten maybe twenty years and things are going along just fine. Then suddenly a new way of doing things comes along. The internet, mobile devices, a new type of forklift that’s ten times lighter, but just as strong as yours—whatever it may be—and now things have changed. People don’t want to come to your office for an initial consultation, they want to pick you from your website, and now they want the work done twice as fast for the same cost. Welcome to the world of disruptive technologies—new developments...
Read MoreEntrepreneur Tax Tip III: 5 Quick Tips to Get Ready Now!
Entrepreneur Tax Tip III: 5 Quick Tips to Get Ready Now! You may be confused as to why this post is coming out now that the tax deadline has passed. To that, we answer, 2013’s has passed, yes. But 2014’s is on its way! That’s why we’re going to give 5 quick tips, adopted from Amrik Andhawa, Entrepreneur columnist, to help next tax season go easier (full article here). 1. Get organized Amrik, entrepreneur and product developer himself, suggests having standardized formatting for invoices and other legal documents as well as designating a good place to keep necessary documents, more...
Read MoreAn Entrepreneur’s Guide to New Business Ideas
An Entrepreneur’s Guide to New Business Ideas New ideas are essential to all businesses, whether start up or 30 years running. There comes a time when any business owner asks the question, “What else can I offer?” The staff of Entrepreneur Media provide an excellent framework for an entrepreneur to answer this question: List five to seven things about you – things you like to do or that you’re really good at, personal things (we’ll get to your work life in a minute). On the other side of the paper, list things you don’t think you’re good at or you don’t like to do. When...
Read MoreAn Entrepreneurs’ Gift
An Entrepreneurs’ Gift Lights, presents, family, food and more food. Everybody loves the holidays. A time when people seem to be a little nicer and just a little more giving. In light of the holiday season, David Hagenbuch, Associate Professor of Marketing at Messiah College and founder of MindfulMarketing.org gives a shout out to entrepreneurs and their gifts to the world. The 3 Gifts Entrepreneurs Give to the World: 1. Ideas “We live in a society where it’s so easy to be a critic and point out what’s wrong in what others have done. Meanwhile, it’s much more...
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