Content Marketing: The Rule of Thirds
Content Marketing: The Rule of Thirds Competition for a customer’s time has never been higher. But at the same time, jumping into the marketing mix has never been easier. But how much do I spend? And where do I spend it? Michael Brenner, owner of NewsCred, a content marketing software company, shares his formula: the “Rule of Thirds.” We’ll break it into three steps. First: Assign a marketing budget The amount is up to you and depends greatly on your industry…but have something! The key is to allocate a certain amount of money each month, quarter or year—depending on your budget...
Read MoreTips for Hiring Top Talent
Tips for Hiring Top Talent Every business owner knows how difficult, time consuming and expensive the hiring process can be. And on the other hand, every business owner knows how powerful and impactful a great new hire can be for the business. For that reason Andre Lavoie, CEO and Co-Founder of ClearCompany offers his advice on hiring. Here are his five key points: 1. Avoid basic, run-of-the-mill searches. “Generic skill or technical-based searches, while applicable, will result in people who simply mention those terms in their resumes. Instead, try including detailed...
Read MoreThe “Founder’s Mentality”
The Founder’s Mentality Remember the days where you woke up excited, energized and optimistic about your business? When there was vitality, innovation and agility? Now you wake up, slump through your morning routine and drag into work to face all of your day’s challenges. There are endless meetings, approvals to sign, phone calls to answer and emails to reply to. And you wonder how this is any different than the corporate job you so readily avoided when you began your own company. The remedy? Bain & Company calls it the “Founder’s Mentality.” They teach: “Young disruptive...
Read MoreMarket Disruption and How to Confront It
Market Disruption and How to Confront It So you’ve owned your business for five, ten maybe twenty years and things are going along just fine. Then suddenly a new way of doing things comes along. The internet, mobile devices, a new type of forklift that’s ten times lighter, but just as strong as yours—whatever it may be—and now things have changed. People don’t want to come to your office for an initial consultation, they want to pick you from your website, and now they want the work done twice as fast for the same cost. Welcome to the world of disruptive technologies—new developments...
Read More5 Books Every Entrepreneur Should Read
5 Books Every Entrepreneur Should Read How to Win Friends and Influence People Dale Carnegie If you haven’t read this book already, you really should. Almost any list of the top books on leadership, interpersonal communication, relationships and success contain this title because of its simplicity and real value. Learn from Dale Carnegie, one of human relations’ forerunners, as he shares stories of common people like most of us and greats such as Abraham Lincoln, Charles Schwab, John D. Rockefeller and many more. His overarching message? If you care about others, they will care about...
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